SEO report of russellmercer.co.uk

Russell Mercer Insurance Services :: Home

www.russellmercer.co.uk/

Russell Mercer Insurance Services, independent financial advisers (IFA) based in Durham Way North, Newton Aycliffe, specialising in Insurance, Pensions ...

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.russellmercer.co.uk/

Character length : 24

Title
Russell Mercer Insurance Services :: Home
Description
Russell Mercer Insurance Services, independent financial advisers (IFA) based in Durham Way North, Newton Aycliffe, specialising in Insurance, Pensions, Mortgages, Life cover and, Investments & Savings.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://russellmercer.co.uk/robots.txt
User-agentDisallowed for the search engines
*
  • /config
  • /controllers
  • /css
  • /elements
  • /helpers
  • /jobs
  • /js
  • /languages
  • /libraries
  • /mail
  • /models
  • /single_pages
  • /tools
  • /updates


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Russell Mercer Insurance Services :: Home

Character length : 41

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
012400
Heading structure in the source code
  • <H3> Tel: 01325 308811
  • <H4> Email: russell.mercer@btconnect.com
  • <H4> Investments
  • <H4> Protection
  • <H4> Pensions
  • <H3> Expert Financial Advice
  • <H2> Welcome to Russell Mercer Insurance Services
Word cloud
  • enquiry12
  • protection9
  • mortgage8
  • services7
  • income7
  • planning6
  • financial6
  • how5
  • home4
  • intrinsic4
  • current4
  • need4
  • russell4
  • site4
  • pension4
  • limited4
  • online4
  • investments4
  • value4
  • general4
  • information4
  • click3
  • investment3
  • fca3
  • mercer3
  • want3
  • move3
  • cash3
  • insurance3
  • mortgages3
  • pensions3
  • data3
  • feedback3
  • retire2
  • all2
  • offer2
  • business2
  • welcome2
  • forms2
  • advice2
  • authority2
  • calculators2
  • ftse2
  • market2
  • buy2
  • make2
  • register2
  • links2
  • conduct2
  • research2
  • prematurely2
  • policy2
  • privacy2
  • people2
  • capital2
  • spare2
  • client2
  • terms2
  • making2
  • best2
Keyword matrix
wordtitledescriptionsheading
enquiry
protection
mortgage
services
income
planning
Two Word cloud
  • how much3
  • you want3
  • insurance services3
  • intrinsic mortgage2
  • financial planning2
  • general enquiry2
Three Word cloud
  • mortgage planning limited2
  • financial conduct authority2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 14 images on this web page.

Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
8.40
Flesch Reading Ease
47.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.40
Dale–Chall Readability
6.50
SMOG Index
10.60
Spache Readibility
5.00
Number of letters
2979
Number of words
557
Number of sentences
77
Average words per sentences
7
Number of syllables
998
Syllables in words
997
Average syllables in words
1.79
Number of words in first three syllables
127
Percentage of word / syllables
22.80
Words not in Dale-Chall easy-word list
218
Words not in Spache easy-word list
142

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,819 ms
Table layout
Error! Avoid using nested tables!
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.russellmercer.co.uk/themes/moderno/js/function.js
  • http://www.russellmercer.co.uk/concrete/js/jquery.js?v=ee5f4df21020260c271ae7d6fb64fd26
  • http://www.russellmercer.co.uk/concrete/js/ccm.base.js?v=ee5f4df21020260c271ae7d6fb64fd26
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.russellmercer.co.uk/index.php/tools/css/themes/moderno/main.css
  • http://www.russellmercer.co.uk/index.php/tools/css/themes/moderno/typography.css
  • http://www.russellmercer.co.uk/concrete/css/ccm.base.css?v=ee5f4df21020260c271ae7d6fb64fd26
  • http://www.russellmercer.co.uk/packages/ifaportals/css/ifaportals.css?v=ee5f4df21020260c271ae7d6fb64fd26
  • http://www.russellmercer.co.uk/packages/ifaportals_featured_content/blocks/ifaportals_featured_content/templates/banner/view.css?v=ee5f4df21020260c271ae7d6fb64fd26
  • http://www.russellmercer.co.uk/packages/ifaportals/blocks/ifaportals_content/view.css?v=ee5f4df21020260c271ae7d6fb64fd26
  • http://www.russellmercer.co.uk/packages/ifaportals_featured_content/blocks/ifaportals_featured_content/templates/call-to-action/view.css?v=ee5f4df21020260c271ae7d6fb64fd26
  • http://www.russellmercer.co.uk/packages/ifaportals_featured_content/blocks/ifaportals_featured_content/templates/call-to-action-75/view.css?v=ee5f4df21020260c271ae7d6fb64fd26
  • http://www.russellmercer.co.uk/packages/ifaportals_featured_content/blocks/ifaportals_featured_content/templates/call-to-action-50/view.css?v=ee5f4df21020260c271ae7d6fb64fd26
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 34 different links.
Internal links: 34

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength
http://www.russellmercer.co.uk
Home
Information
Business Protection
General
Investments
Mortgages
Pensions
Protection
Online Services
Calculators
Market Data
Buy Online
Research Links
Newsletters
Videos
My Portfolio
About Us
Our People
Privacy Policy
Terms of Use
Client Feedback
Contact Us
Make Enquiry
General Enquiry
Mortgage Enquiry
Protection Enquiry
Pension Enquiry
Investment Enquiry
Click Here
Click Here
Click Here
Log In
Register

 Website security

IP
82.71.181.41
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Tel: 01325 308811, ( 152px from top )
  • H4 : Email: russell.mercer@btconnect.com, ( 180px from top )
  • H4 : Investments , ( 282px from top )
  • H4 : Protection , ( 402px from top )
  • H4 : Pensions , ( 541px from top )
  • H3 : Expert Financial Advice , ( 717.6875px from top )
  • H2 : Welcome to Russell Mercer Insurance Services, ( 803.6875px from top )

 Typos

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